7 Essential Steps to Take After Launching Your Mobile App

January 15, 2022

Congratulations on launching your mobile app! However, the work is not done yet. With millions of apps in the Apple and Android app stores, it's important to take action to ensure your app stands out. Here are a few things to consider doing immediately after launch:

1. Invest in an App Marketing & Analytics Software

The data insights and learnings from the first few weeks following your app’s launch are crucial in setting the direction for growth and optimization. Track metrics such as new users, engagement rates, retention rates, and app-store views and ratings.

It's important to have the right app marketing and analytics tool to set yourself up for success. App analytics capture an entirely different set of metrics and viewpoints than web analytics. They allow you to track the engagement and session flow of your users, which is data needed to optimize your app. Starting off with the right insights is key to understanding where you’re losing users in the app user cycle, and where you’re hitting it on the head.

2. Have an Onboarding Process

Getting users to download and open your app is only half the battle. Retaining them is equally important. A solid onboarding process can make a huge difference in engagement. Showcase key functionality, make it easy to sign-up, and lead the way with a CTA.

In fact, in a case study, it has been found that retention rate boosted by 50% after implementing a solid on-boarding process.

3. Address Feedback

Monitor feedback from early adopters to understand the strengths and weaknesses of your app. Pay close attention to app store reviews and beta tester feedback to make improvements and optimize user experience. Listening to feedback from your users will help you understand their needs and tailor your app to meet them.

4. Promote your app

Now that your app is live, it's time to let people know about it. Create a marketing plan and promote your app through various channels such as social media, email marketing, and influencer marketing. Create a landing page and optimize it for app store optimization (ASO) to increase visibility in app store search results.

5. Engage with your users

Keep your users engaged by sending push notifications and in-app messages. Send targeted messages to users based on their behavior and preferences to keep them interested and coming back to your app. Regular engagement with your users will help build a strong relationship with them.

6. Continuously update your app

Keep your app up-to-date with the latest features and bug fixes. Listen to your users' feedback and make improvements accordingly. This will ensure that your app remains relevant and continues to meet your users' needs, and it will also help your rankings in app stores as frequently-updated apps tend to rank higher.

7. Measure and Analyze your app's performance

Keep track of key performance indicators such as user acquisition, retention, and revenue. Use this data to make informed decisions about how to improve your app's performance. Regularly monitoring and analyzing your app's performance will help you identify areas of improvement and make data-driven decisions to optimize your app.

Launching your mobile app is just the beginning. To succeed in the vast and ever-changing app world, you need to invest in the right tools, engage with your users, and continuously improve your app. By following these steps, you can give your app the best chance of success.