February 22, 2023
Launching a mobile app for the first time can be a daunting task, especially when you're not sure if you're ready to take the leap. Many companies make the mistake of skipping a few important steps along the way, which can lead to lower download numbers, a spike in negative reviews, and users who leave with a bad taste in their mouths and never come back.
To avoid these mistakes, we've put together a simple four-step plan to help you gauge whether your app is ready for the world and gather exactly what you need to get the most from your launch.
As the venerable business and management guru, Peter F. Drucker, is credited with saying: "What's measured improves." If you have dreams of growth for your mobile app, it's important to install the appropriate analytics software before you launch.
You need to have the tools in place that will show you when things are moving in the right direction and when they're not. From metrics like churn and engagement to business goals like downloads and revenue, you should have systems in place that will allow you to measure the things that matter most.
Once you've launched your app, it's important to continue monitoring your analytics and making improvements based on the data you collect. This can include adding new features that are in high demand, removing features that aren't being used, and fixing bugs and glitches as they arise.
App store optimization (ASO) is one of the most frequently discussed topics in the app developer community. That's because app makers know that the majority of apps are found using search. Like search engine optimization (SEO), ASO is based on a number of variables that determine how high or low an app is listed when a user types in a specific keyword.
When it comes to ranking in the app store, it's believed that Apple and Google use very similar algorithms to determine rankings. From our research and experience, we've found that the following elements (in no particular order) tend to be the most important for ranking well:
One of the biggest mistakes that brands and developers make is assuming that publishing to the app store will be enough to generate traction. It's a common belief that once you're live in the app store, thousands of people will automatically find your app and flood your bank account to say thank you for making their lives better.
Sorry to burst your bubble, but it doesn't work that way. In reality, you need an app launch strategy to help generate traction and interest in your app. This includes things like press releases, social media campaigns, and even influencer partnerships.
Don't be afraid to continue promoting your app even after launch. Keep engaging your audience on social media, reach out to influencers and bloggers for reviews, and consider running ads to attract new users. The more people who know about your app, the more successful it will be.
Before you launch, it's important to test your app to make sure it's free of bugs and glitches. This includes testing for compatibility with different devices and operating systems, as well as user testing to make sure the app is intuitive and easy to use. The last thing you want is a spike in negative reviews due to bugs and glitches that could have been avoided with proper testing.
Another important aspect of post-launch is customer support. Make sure to have a dedicated team in place to handle customer inquiries and feedback. Responding quickly and efficiently to customer complaints can help turn a negative experience into a positive one.
Overall, launching a mobile app takes a lot of work, but with the right planning, preparation and follow-up, you can ensure that your app is well-received and successful. Remember to always be monitoring your analytics, making improvements and promoting your app. With the right approach, your app can become a hit among the users.